Sunday, 25 July 2010

Hurts all over like a rash

It's taken well over a year, but Hurt's Wonderful Life single finally gets an official video in the run up to the release next month. The Hurts camp have been clever in their mass global awareness campaign. Like a slow creeper, they've spread roots all over Europe. It remains to be seen whether or not it all pays off: the last stop before release, radio play seems to be non-existent. I find it very odd that Radio 1 are resolutely ignoring one of the most talked about bands of 2010. With a few weeks to go, it should be way up there on the playlist. A message to the band themselves though... "Don't let go. Never give up it's such a wonderful life"!

**UPDATE AUGUST 5th: Wonderful Life now on Radio 1's B-List!!!**

2 comments:

Echorich said...

I agree with you there, where is the media support? As for the album release...have you seen the cover... the biggest letdown I have had for cover art in a long time! They look like WWII POW's who were forced to sit for a German propaganda photo...and the typography is atrocious! But I know the album will please me no end!

Paul said...

love the video. must do a blog about it soon. It has been a slow campaign, but i think that fits with the whole ethos of Hurts... they are worthy of your time and once you get to know them you are hooked. I hope Blood Tears and Gold gets a proper release at some point...